Consumer Psychology and Behaviour Design

Behavioural Design for Health: A Fresh Approach to Wellness

Gary van Broekhoven

Published on: 12/05/2025

Discover how behavioural design can transform health and wellness strategies. Learn to apply psychology and design principles to create products that inspire long-lasting healthy habits.

Behaviour DesignConsumer Psychology

Motivation vs Ability: Which Should We Design For?

Gary van Broekhoven

Published on: 23/04/2025

Motivation vs ability: what should we design for? Explore the behavioural science behind user action and how to create intuitive experiences that work, even when motivation is low.

Behaviour DesignConsumer PsychologyCustomer Discovery